We are problem solvers and storytellers. Everything we make helps people see our clients with fresh eyes. At the heart of it all is a process that seeks to understand people. We ask questions like: “What are we really talking about here?” and “What does your brand or product put on in the morning when it’s getting dressed?” Sometimes the results are a little scary. But the way we see it, if it ain’t a little scary it probably ain’t good enough.
Think. That’s all we ask.
Getting people to think in new, fresh and unconventional ways is the central purpose of our graphic design work. We elicit that “Huh? Cool!” response with logos, identity sets, packaging, brand books, posters, street art, websites. Heck, we could keep writing about our expertise, but then we wouldn’t be great designers, would we?
We should really call this digital humanity. (Who do we call to change that?)
We work on the corner where technology, design, storytelling and love hang out. Because ‘digital’ doesn’t mean ‘cold and impersonal.’ Creating digital experiences that impress people takes a deft hand, lots of training, an intuitive sense of how humans behave—and a willingness to chuck intuition out when real humans behaving prove you wrong. On the hard side, we use all sorts of tools, and our engineers and developers are versed in pretty much every platform. So whether you’re reinventing e-commerce, looking for killer UX (that’s ‘user experience’) or just need a simple content management system, we’d love to help you pull it off.
Analytical research mixed with creative interpretation allows us to help shape a brand’s sense of style from the ground up or, in some instances, offer a healthy makeover or rebrand. But what does ‘branding’ mean? It’s not just a logo or some neat packaging. Branding is the guts of the experience. If a brand were a person, what would it be like? What would it say? Branding is about positioning and target audience. Creating brands that stand out in their category, each communication, each advertisement, each photograph must contribute to the complex personality of the brand itself. We’re not interested in the status quo. We want to help you push boundaries. This starts with authenticity and carries on with consistency, discipline and devotion.
As a fully-integrated, one stop, fun-loving shop, we are sticklers about strategy – it’s the most important thing. It allows us to tout our single, main offering; we are problem solvers first! We believe that everything comes from research and making sure the idea of success is clearly spelled out. We collectively help evolve and rethink success by first defining where your industry is headed. This is where our creative process starts. We allow the creative process to discover what tools we will use to get us to our goals. Too often, brands end up chasing symptoms instead of the root cause of a short-coming, problem, fatigue, failed attempt, mistake, faulty product or misguided strategy. Sure, we can make you a viral video, but why or how is that going to help? Why is acquiring 10,000 new likes on Facebook important? We’ll analyze your market, your audience and your business and get to the bottom of your motivations so we can establish a good game plan moving forward.
Let’s be clear. We’re a creative agency. Shock and awe is in our blood. But shock and awe is too easy, and our m.o. is problem-solving. So the content we create isn’t just clothes made of raw meat. It’s raw meat designed to tackle business challenges. We use all kinds of tasty ingredients to create positive ripple-effects, to motivate people to share, purchase or desire more in the name of your brand. Video, photography, pop-up stores and blog posts are standard. Graffiti, parties, feats of strength and record-breakings are less standard but we’ve done those too. Give us a ring and let’s see just how far we can push the definition of what ‘content’ is.